Branch Network Planning: Market Coverage and Site Selection

Any business with more than one location lives or dies on two questions: how many people can already reach its branches, and where are the customers nobody's serving yet. This map answers both. It maps the locations of competing chains across a region, the population each branch draws from within a short walk or drive, and the overlaps where they compete for the same customers — then surfaces the underserved areas where a new branch would find demand. Whether it's supermarkets, pharmacies, banks, or gyms, it's the same catchment-and-competition analysis any retail or service network uses to decide where to open, relocate, or consolidate.